Training As Marketing

"In today's modern business world, marketing is all about building relationships. Successful organisations have ditched pushy sales techniques and instead concentrate on forging tangible connections with customers. In this regard, trade shows offer unique opportunities as you can meet your target audience face-to-face. What better way could there be if building relationships with customers than meeting them in person?": Jon Hopwood, as quoted by Business Aspects Magazine.

While we agree with Jon that trade shows offer great opportunities for in-person contact, they are by no means unique.


Interior of Barracuda Room, Fareham Innovation Centre


We offer a series of presentations on the theme of Service Management. These can be tailored to your message, plus your customers and prospects. Each is talk generally an hour long.  Some will be co-presented with other speakers, including Brian Matthews, John Keane, Sarah Harvey, or Sophie Personne.



Venues are selected for their facilities and location. Where you're being charged a fee, either individually or as a company, we pass on 100% of any discount that has been negotiated.
Examples are:

Fareham Innovation Centre, Meteor Way, Fareham, PO13 9FU (England).
Bordon BASE, 60 Barbados Road, Bordon, GU35 0FX (England).
Institute of Directors, 116 Pall Mall, St. James's, London, SW1Y 5ED (England).
Crowne Plaza - Dublin Airport, Northwood Avenue, Northwood, Dublin 9, D09 X9X2 (Ireland).


Other venues, or as part of a larger event, by negotiation.  Please send an email indicating your proposal.

New: The Problem With Problems
As presented at the Service Desk & IT Support Show at ExCeL on 12 May 2022.
Better Decision Making
The art, science & magic of data literacy.
Business Software
This full-day event looks at bespoke Excel spreadsheets and an SaaS application. Understand what can go wrong with your software decisions plus identify the approaches to prevent or recover.
Continual Service Improvement (CSI)
Incremental improvements are important.
Customer Complaints
Benefits of handling customer complaints in the Service Desk
Prevent Customer Churn
This half-day event addresses why existing customers cancel their contracts or do not renew. Understand what can go wrong in your back-office processes plus identify the approaches to prevent or recover. Gain insight into frameworks which help recognise and prevent bad practices. There will be nuggets of knowledge to take away and adopt.
Process Resilience
Why do Documentation?
Interior of Barracuda Room, Fareham Innovation Centre
Risk Planning & Management
11 years experience as an Operations & Support Manager
Closing the Skills Gap
Identifying the skills gap
Skills Audit
Including introduction to SFIA
Operational Resilience
Assessing risks to the business
Evidence-Based People Management
Hiring, Training, Delegation, Promotion
Publishing a LinkedIn Article
This presentation is based on my getting it wrong several times

In-Person Presentations are generally one hour.  After short introductions, most of the hour is full-on presentation, with some time for Q&A at the end.



In-Person Workshops are half- or full-day. These are interactive sessions, with breaks between each session. Refreshments are included, and for a full-day workshop lunches are also included.

For further information, or to enquire about a bespoke event, please send an email Opens your email client indicating your interests and preferred locations