Training As Marketing

Jon Hopwood states "In today's modern business world, marketing is all about building relationships. Successful organisations have ditched pushy sales techniques and instead concentrate on forging tangible connections with customers. In this regard, trade shows offer unique opportunities as you can meet your target audience face-to-face. What better way could there be if building relationships with customers than meeting them in person?", as quoted by Business Aspects Magazine.

While we agree with Jon that trade shows offer great opportunities for in-person contact, they are by no means unique.


Interior of Barracuda Room, Fareham Innovation Centre

Our alternative to trade fairs is to use informative presentations as marketing. We have a number of different sessions on the theme of service management that you can use as part of your marketing campaign. These presentations can be tailored to your message to your customers and prospects.

The length of each talk is typically one hour, including the Q&A time. Some of the topics will be given in conjunction with additional speakers, such as Brian Matthews, John Keane, Sarah Harvey, or Sophie Personne.

We arrange the venue, refreshments and meals: you invite your audience.

Venues are selected for their facilities and location. Examples are:
Bordon BASE, Bordon, Hampshire, GU35 0FX.
Fareham Innovation Centre, Fareham, Hampshire, PO13 9FU.


For other venues, or as part of a larger event, please send an email outlining your proposal.

These presentations are "ready to use".
The Problem With Problems
As presented at the Service Desk & IT Support Show at ExCeL on 12 May 2022. An introduction to the Cynefin model: five types of problem. A follow-through workshop extends the topic.
Better Decision Making
The art, science & magic of data literacy. Why some people do not see what you think is obvious. A follow-through workshop extends the topic.
Continual Service Improvement (CSI)
Incremental improvements are important: if you do not think so, your competitors will. A follow-through workshop extends the topic.
Customer Complaints
Benefits of handling customer complaints in the Support / Service Desk. A follow-through workshop extends the topic.
Prevent Customer Churn
This addresses why existing customers cancel their contracts or do not renew. A follow-through workshop extends the topic.
Business Resilience
Two presentations: Why do Documentation? What your insurance may not cover. Follow-through workshops extend the documentation and continuity management topics.
Interior of Barracuda Room, Fareham Innovation Centre
Risk Planning & Management
11 years experience as an Operations & Support Manager
Closing the Skills Gap
Identifying the skills gap
Skills Audit
An introduction to SFIA: the Skills Framework for the Information Age
Operational Resilience
Assessing risks to the business
Evidence-Based People Management
Hiring, Training, Delegation, Promotion
Publishing a LinkedIn Article
This presentation is based on my getting it wrong several times

In-Person Presentations are generally one hour.  After short introductions, most of the hour is full-on presentation, with some time for Q&A at the end.


In-Person Workshops are half-, full- or two-day. These are interactive sessions, with breaks between each session. Refreshments are included, and for the full- and two-day workshops lunches are also included.

For further information, or to enquire about a bespoke event, please send an email Opens your email client indicating your interests and preferred locations